United States · Brokerages & teams
Spanish real estate leads in Miami, generated under your brokerage's name
Spanish real estate leads in Miami are not a niche: they are most of the market. We build the lead engine for brokerages and agent teams that want those buyers coming to them directly, from ads that follow U.S. housing rules to a Spanish reply on WhatsApp within minutes.
Miami-Dade runs in Spanish
The Census Bureau's latest figures for Miami-Dade County put the Hispanic or Latino share of the population at 70.6%. Three in four residents aged five and over (75.3%) speak a language other than English at home, and 54.5% were born outside the United States. For comparison, the national figure for a language other than English at home is 22.3%.
Those numbers describe your local buyer. On top of them sits the overseas buyer: in the MIAMI REALTORS 2025 international profile, Colombia (15%) and Argentina (12%) were the top two countries of origin for foreign buyers in South Florida, 51% of international buyers paid cash and 51% bought condos.
And you are not the only one chasing them. MIAMI REALTORS + RWorld, now a single association covering five South Florida counties, has more than 94,000 members. A Spanish-speaking buyer who fills in a form on Sunday night will usually hear from whoever answers first, in their language.
Two Spanish-speaking buyers, two different funnels
The local Hispanic buyer
Lives in South Florida, often moving from renting to owning or trading up. Asks about monthly payments, financing and closing costs. Wants to visit this weekend. The funnel is local: listing-led ads, a short qualification form, a showing booked fast and a lender introduction your team trusts.
The Latin American investor
Lives in Bogotá, Buenos Aires or Caracas, compares Miami with other markets and may buy with one visit or none. Asks about rental rules, HOA fees, taxes and how to wire funds. The funnel is longer: content that builds trust, video tours, WhatsApp at their hours and a broker who can explain the process end to end.
Mixing them in one campaign is the most common mistake we see: the local buyer gets investor talk, the investor gets "schedule a showing this Saturday", and both go quiet.
The ad rules most "Hispanic leads" offers skip
In the United States, real estate ads on Meta must run in the Housing special ad category, and Google applies its own housing restrictions. That changes how you can reach a Spanish-speaking audience:
| Rule | What it means | How we work with it |
|---|---|---|
| Meta Housing category | Age is fixed at 18–65+, all genders, no ZIP-code targeting, no location exclusions and a minimum 15-mile radius around any city or pin. Lookalike audiences and demographic or behavior targeting are unavailable. | You can't aim at "Doral" or at an ethnicity. The audience selects itself through the language and content of the ad, so the creative is written in Spanish from scratch, not translated. |
| Google Ads housing policy | Housing ads in the U.S. can't be targeted or excluded by age, gender, parental status, marital status or ZIP code. | Search campaigns built on Spanish-language queries and neighborhood names in the keywords and landing pages, where intent is visible. |
| Brokerage name in ads (FREC) | Florida rule 61J2-10.025 requires the licensed brokerage name in every real estate ad; online, next to the contact information. | Every landing page, form and ad template carries your licensed brokerage name, in Spanish and English versions alike. |
Following up in Florida: consent first
Speed matters, but in Florida the way you follow up matters too. The Florida Telephone Solicitation Act (Fla. Stat. 501.059) requires prior express written consent before unsolicited sales calls or texts made with an automated system; ticking a checkbox can count as the signature. If someone replies "STOP", texts must cease within 15 days, and violations can cost actual damages or $500 each, up to three times that if willful.
- Lead forms with clear consent language in Spanish, stored with the lead in your CRM.
- Opt-out keywords that work in both languages ("STOP" and "BAJA"), honored automatically.
- WhatsApp conversations started by the buyer whenever possible, so the first contact is a reply, not a cold message.
What we build for your brokerage
- Separate Spanish campaigns for local buyers, sellers and overseas investors, set up in the correct special ad category.
- Spanish landing pages for your listings or areas, with qualification questions that matter: timeline, budget, financing or cash, local or abroad.
- Instant routing to your bilingual agents by WhatsApp and CRM, with alerts and a round-robin you control.
- Nurture sequences for the buyers who are months away, usually the majority.
- Weekly reporting by campaign and by agent: cost per lead, response time, appointments and closings you record in the CRM.
Selling new construction rather than resale? See our Miami pre-construction marketing program, or start from how we work in Miami.
FAQ
Do you sell lead lists?
No. The campaigns run in your brokerage's name and the contacts go straight into your CRM. They are your leads, generated for you.
Do you work with individual agents?
We work best with brokerages, teams and new-development sales firms that can answer leads quickly in Spanish. A solo agent without that capacity usually gets more from referrals than from paid campaigns.
Do you have a Miami office or Miami case studies?
No office: we work remotely, in English or Spanish. Our published projects are in Latin America and Puerto Rico; you can read them on our case studies page (in Spanish).
How fast will we see leads?
Campaigns usually start producing contacts within the first weeks, but we don't promise volumes or closings. We agree on cost and quality targets and report against them weekly.
Sources
- U.S. Census Bureau, QuickFacts: Miami-Dade County (2025 estimates; ACS 2020–2024).
- MIAMI REALTORS, 2025 Profile of International Home Buyers, January 27, 2026; association membership.
- Meta, Special Ad Categories and housing targeting restrictions; Google, restricted targeting in personalized advertising.
- The Florida Senate, Florida Statutes 501.059 (2025); Florida Administrative Code 61J2-10.025.
Want more Spanish-speaking buyers calling your brokerage?
Tell us your areas, your price range and how many bilingual agents can take leads. We'll tell you honestly whether paid campaigns make sense for you.
Book a call